LINE FRIENDS were created as sticker characters of mobile messenger “LINE” in 2011. Fun LINE FRIENDS characters with friendly and common look available in daily life beyond its creation background of mobile. It became a global brand beloved in various fields of the world including 5,000 character products, animation, game, café, hotel and theme park.
LINE FRIENDS became Asia number one character as it wins the most authoritative award in licensing business, LIMA-ALA. Thanks to its worldwide popularity and brand value, it is carrying out collaboration works with global brands and working as a global partner of UNICEF.
